How Seller Fulfilled Prime Fulfillment Works With Us
Getting Prime orders out the door the same day takes more than shelf space. Here is how we move a brand from first conversation to steady SFP shipping, with each step built around the metrics Amazon uses to judge the badge.
- 1
Review your catalog and goals
We look at your SKUs, sales channels, current fulfillment and Prime performance. Together we identify which products belong in SFP and where your customers are concentrated.
- 2
Plan placement and templates
We recommend which markets to hold inventory in and how to set ship-from locations, cutoffs, handling times and Prime regions. The goal is a promise the operation can keep on heavy days, not just average ones.
- 3
Connect your channels
Seller Central, your storefront and other marketplaces are connected so orders flow in automatically and inventory syncs back. Label purchasing is set up through Buy Shipping wherever orders are eligible.
- 4
Receive and verify inventory
Inbound stock is received, counted and put away with scan verification. SKU-level pack instructions and safety stock levels are set before any Prime order ships.
- 5
Prove the workflow
We start with real orders on conservative settings and review order-level timing from receipt to first carrier scan. Cutoffs and regions are widened only once the workflow has proven itself.
- 6
Ship, report and refine
Prime orders are prioritized every day, with weekend coverage where your template calls for it. We review late orders and cancellations with you and adjust templates, stock and packaging as your catalog changes.
Typical timeline
Most brands move from first conversation to shipping live Prime orders within a few weeks, depending on catalog size, inbound freight timing, integrations and whether you are already enrolled in SFP. Brands still needing to pass the trial typically add time to prove workflows on standard orders first. We set the pace with you based on how much headroom your metrics have, rather than rushing a cutover.