Seller Fulfilled Prime fulfillment is the day-to-day work of picking, packing and shipping Prime orders fast enough to meet the delivery date Amazon shows your customer. We run that workflow for you, from order import to the first carrier scan, with every step tuned to the metrics that decide whether you keep the badge.
What an SFP warehouse actually has to do
An SFP warehouse has to turn a Prime order into a carrier-scanned package on the same day it arrives, as long as it lands before your cutoff. That sounds like ordinary fulfillment, but the margin for error is much smaller. A missed pickup, a label printed without tracking, or a unit that cannot be found on the shelf becomes a late delivery or a cancellation on your account.
That is why our workflow starts with order import. Prime orders are identified the moment they reach our system and are released into the next pick wave ahead of standard orders. Pickers work Prime first, packers verify item and quantity, and labels are bought and printed in the same motion so tracking exists before the package leaves the bench. Carrier pickups are scheduled after the last Prime wave, not before it.
Cutoffs, handling time and shipping templates
Your cutoff time and handling time in Seller Central have to match what the warehouse can really do. If your template tells Amazon you ship same-day until a late-afternoon cutoff, the floor has to clear every Prime order received before then, every day you are open for Prime.
We set your cutoff with you based on carrier pickup times in each market, then confirm the warehouse can hit it on heavy days, not just average ones. We also review your Prime shipping template settings, ship-from addresses and the regions you have enabled for Prime. A template that promises two-day delivery to a region your node cannot reach by ground is a late shipment waiting to happen. Getting the template right is half of SFP performance.
Labels, tracking and carrier selection
Labels for SFP orders are purchased through Amazon's shipping integration wherever your orders are eligible. Buy Shipping posts tracking to the order automatically, which supports valid tracking rate, and Amazon provides late-delivery protection on eligible labels when the carrier misses a date the seller shipped on time for.
Carrier choice is made per order based on destination, package size and the promised delivery date. Ground services cover the regions close to your inventory, and faster services are reserved for orders that need them. We watch carrier performance by lane, because an on-time rate can drop in one region while looking fine nationally. When a lane starts slipping, we adjust carrier selection or recommend narrowing that region in your template before Amazon's rolling metrics catch it.
Inventory accuracy and cancellations
Cancellation rate is one of the quickest ways to fail Seller Fulfilled Prime, and most seller-caused cancellations come from inventory that Amazon thinks exists but the warehouse cannot find. Our inventory counts sync to Amazon continuously, and we recommend safety stock buffers on fast movers so a sellout shows as out-of-stock instead of creating an order we cannot fill.
Receiving is done by SKU with discrepancy reporting, putaway is location-controlled, and cycle counts focus on your highest-velocity Prime SKUs. If inventory is shared with Shopify, Walmart or wholesale, allocations are managed so Amazon never sells a unit another channel already claimed. Accurate available quantity protects the badge as much as fast shipping does.
What's included
- Prime orders flagged and prioritized at import
- Same-day handling to your configured cutoff
- Amazon Buy Shipping label integration where eligible
- Lane-level carrier performance monitoring
- Continuous inventory sync with safety stock buffers
- Saturday and Sunday shipping schedules available
- Weekly on-time, tracking and cancellation reviews
Frequently asked questions
What is an SFP 3PL?
An SFP 3PL is a third-party warehouse that fulfills Amazon Seller Fulfilled Prime orders on a seller's behalf. It must support same-day handling, weekend coverage, fast carrier services and accurate inventory and tracking updates so the seller's account meets Amazon's Prime standards.
Do Prime orders get priority over other orders?
Yes. Prime orders are flagged at import and released ahead of standard orders in every pick wave, so they are packed and labeled before the final carrier pickup.
Who owns the Seller Central account and metrics?
You do. Amazon measures Seller Fulfilled Prime performance at the seller account level. We operate the warehouse side and report on the metrics, but the account, templates and enrollment remain yours.
Can you fulfill non-Prime Amazon orders too?
Yes. Standard Merchant Fulfilled Network orders ship from the same inventory, just behind Prime orders in priority.